Consider the characteristics of food
Food type: Different types of food require different types of packaging boxes. For example, fresh fruits and vegetables require packaging boxes with good breathability to maintain their freshness. Plastic or paper packaging boxes with breathable holes can be chosen; Perishable foods such as meat and seafood require packaging boxes with good preservation properties, and may require the selection of packaging boxes with preservation coatings or vacuum capabilities.
Food shape and size: Choose packaging boxes based on the shape and size of the food to ensure that the food can perfectly fit the packaging box and avoid shaking, collision, and damage during transportation and storage. Food with regular shapes such as cakes can be packaged in square or circular boxes; For some irregularly shaped foods, such as loose candies, nuts, etc., flexible and versatile packaging bags or paper boxes can be chosen.
Food shelf life: Foods with a short shelf life, such as freshly made bread, pastries, etc., require packaging boxes that can provide good sealing performance and protection to extend the shelf life of the food. Plastic boxes with good sealing performance or paper boxes with sealing covers can be selected; For foods with a longer shelf life, such as canned foods, the focus of packaging boxes is to protect the food from external physical damage and prevent oxidation.
Pay attention to packaging materials
Safety: Food packaging boxes must use materials that meet food safety standards to ensure that harmful substances are not released and that food is not contaminated. For example, food grade plastics such as PP (polypropylene) and PET (polyethylene terephthalate) should be selected for plastic packaging boxes; Paper packaging boxes should pay attention to whether their ink is environmentally friendly and whether there are harmful substances such as fluorescent whitening agents.
Environmental friendliness: With the increasing awareness of environmental protection among consumers, choosing packaging boxes made of environmentally friendly materials can help enhance the brand image of businesses. Degradable materials such as PLA (polylactic acid), starch based materials, and recyclable materials such as paper and PET are all good choices. If the target customer group of the merchant is particularly concerned about environmental protection, then packaging boxes made of environmentally friendly materials will be more attractive.
Cost: The cost of packaging materials directly affects the profit of businesses. While ensuring the quality and functionality of packaging, it is necessary to choose suitable materials according to one's own budget. Generally speaking, paper packaging boxes have relatively low costs and are suitable for food consumption by the general public; Some high-end foods or foods with higher packaging requirements may choose plastic or glass packaging boxes with slightly higher costs but better quality.
Pay attention to packaging design
Brand display: Packaging boxes are an important carrier for brand promotion, which should be able to highlight the brand's characteristics and image. By designing unique brand logos, color combinations, and graphic elements, consumers can easily identify their brand among numerous products. For example, Coca Cola's red packaging and unique logo make it highly recognizable in the market.
Information dissemination: The packaging box should clearly indicate the relevant information of the food, such as name, ingredients, shelf life, consumption method, storage conditions, etc., to facilitate consumers' understanding of product information and also comply with relevant regulatory requirements. In addition, according to the characteristics of the food, some attractive promotional slogans or product selling points can be added to attract consumers' purchasing desire.
Aesthetics and attractiveness: An attractive packaging design can stimulate consumers' interest in purchasing. Design packaging styles that match the positioning and target customer group of the food. For example, for children's food, packaging designs with bright colors and cartoon images can be used; For high-end gift foods, a simple and exquisite design style can be adopted to enhance the product's sense of grade.
Consider packaging functionality
Protection function: The packaging box should be able to protect food from damage and spoilage during transportation, storage, and sales. This requires the packaging box to have certain strength, toughness, and compression resistance, and be able to withstand certain external forces such as compression and collision. For example, for fragile foods such as cookies, chocolates, etc., packaging boxes with cushioning structures or lining can be chosen to provide shock absorption protection.
Convenience: The design of packaging boxes should take into account the ease of use for consumers. For example, packaging design that is easy to open and close, making it convenient for consumers to access food; Some packaging boxes with handles or portable designs are convenient for consumers to carry; For some foods that need to be consumed multiple times, packaging with sealed zippers or reusable seals can be chosen to facilitate consumers in storing leftover food.
Preservation function: For some perishable and easily oxidized foods, the packaging box needs to have a certain preservation function. For example, using vacuum packaging, nitrogen filling packaging, or adding preservatives to extend the shelf life of food. Some high-end food packaging boxes also use special preservation techniques, such as modified atmosphere packaging, to maintain the freshness and taste of the food by adjusting the gas composition inside the packaging box.
Choose the appropriate supplier
Reputation and Qualifications: Choose packaging suppliers with good reputation and qualifications to ensure that they can provide packaging boxes that meet quality standards. Suppliers' reputation and qualifications can be evaluated by examining their production licenses, quality certification certificates, customer evaluations, and other methods.
Production capacity and delivery time: Suppliers should have sufficient production capacity to meet the merchant's order requirements and deliver on time. When selecting a supplier, it is important to understand their production scale, equipment condition, and production schedule to ensure that they can provide sufficient quantities of packaging boxes within the specified time to avoid affecting the product's market sales.
After sales service: Good after-sales service is also an important factor in choosing suppliers. Suppliers should be able to promptly address any issues encountered by merchants during the use of packaging boxes, such as packaging quality problems, design modifications, etc. At the same time, certain technical support should be provided to help businesses optimize packaging design and choose suitable packaging solutions.
